I daresay that 2016 will mark a turning point for the OOH in the Philippines. Many things have been happening around the industry that will invite players to rethink their business — perhaps even question the very viability of staying in it.
Month: November 2017
With more than 13m UK households now paying subscriptions to access a greater choice of TV and online content, the competition has never been fiercer. Virgin Media wanted to build awareness for their new “Big Kahuna” bundle of communications services.
Ad agencies and art directors are continually thinking of new and innovative ways to use billboard advertising to grab the attention and imagination of their target audience.
As the UK collectively looked into the sky to witness the partial solar eclipse, Mondelēz International’s playfully created its own total eclipse across a number of different media outlets for one of its most well-known biscuit brands, Oreo.
World-class illustrators and craftsmen were deployed to transform a filming location for Game of Thrones in Northern Ireland – a 400-year-old attraction called The Dark Hedges. After the site was devastated by a storm, the remaining wood was crafted into bespoke doors, each depicting an episode from the sixth series of the fantasy show. This won a …
Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it’s great, there’s almost nothing better. There’s something particularly delightful about great work that lives in the physical world and not on a screen. The best outdoor work is immediate, visceral, instantly relevant—and just real—in ways advertising always …