by Franco Alvarez | Dec 14, 2020 | Blog
With the various types of advertising available to brands and businesses nowadays, product or service promotions still heavily rely on outdoor advertising. Also known as out-of-home (OOH) advertising, these ads take the form of billboards along highways, poster...
by Franco Alvarez | Dec 7, 2020 | Blog
In this day and age, marketing has turned digital. Due to social media, email, and other related channels’ continued dominance, many business owners have realigned their marketing strategies and lessened their focus on traditional ads. As more and more...
by Franco Alvarez | Nov 26, 2020 | Blog
Filipinos are known to enjoy spending most of their time outside their homes, from going to work or running errands to traveling and spending time with nature. As natural outdoor lifestyle enthusiasts, some of your favorite pastimes in the city may be going to the...
by Franco Alvarez | Nov 16, 2020 | Blog
A lot of things have changed and slowed down since the emergence of the COVID-19 pandemic. The unprecedented crisis put many industries in a tailspin and forced them to adapt to the “new normal” to continue their core business processes. This includes...
by Franco Alvarez | Aug 22, 2019 | Blog
Let’s talk about design. In the process of producing an outdoor advertisement, making use of great visuals and eloquent wordplay are essential factors to catch some eyes. But with the number of competitors increasing, marketing teams and agencies are doubling their...
by Franco Alvarez | Aug 15, 2019 | Blog
Businesses have been using billboards as a marketing tool for several decades now, thanks to their efficiency in delighting consumers and increasing brand awareness. You could look up old photos of EDSA, and even though you wouldn’t recognize it without the traffic...
