by Franco Alvarez | Oct 22, 2019 | Blog
While it’s true that modern technologies are prevalent today, they don’t necessarily undermine the relevance of traditional marketing tactics. A particular example of a conventional method that remains timely and effective is outdoor advertising. The... 
by Franco Alvarez | Oct 10, 2019 | Blog
You’re walking down the street and a digital poster suddenly flashes a music video of the song you’re playing on your app. Sounds like a coincidence? The most advanced outdoor advertisements capture the hearts of consumers by using data analytics in real time. This is... 
by Franco Alvarez | Sep 11, 2019 | Blog
Outdoor advertising, otherwise known as out-of-home (OOH) advertising, is an ideal strategy for targeting an audience within your business’ vicinity. With outdoor advertising, you’ll be able to put ads on a plethora of things such as billboards, buses, bus stops,... 
by Franco Alvarez | Aug 22, 2019 | Blog
Let’s talk about design. In the process of producing an outdoor advertisement, making use of great visuals and eloquent wordplay are essential factors to catch some eyes. But with the number of competitors increasing, marketing teams and agencies are doubling their... 
by Franco Alvarez | Aug 15, 2019 | Blog
Businesses have been using billboards as a marketing tool for several decades now, thanks to their efficiency in delighting consumers and increasing brand awareness. You could look up old photos of EDSA, and even though you wouldn’t recognize it without the traffic... 
by Franco Alvarez | Mar 19, 2018 | Blog
Airports and OOH Advertising : A Perfect Match If you think back to the last time you were at an airport, you’ll realize that a big chunk of your time was spent waiting – waiting to check-in, waiting at security checks, waiting at the gate to board, waiting for your...