If there’s one thing this pandemic taught us in the industry, it is the deeper meaning behind the word ADAPTABILITY. With the daily changes in consumers’ demands, the Out-Of-Home industry continues to adapt and remain relevant even under the “new normal”. For most businesses, this pandemic has become an opportunity to recalibrate strategies on how …
TOP 3 REASONS WHY YOU SHOULD INVEST IN OOH MEDIA Read More »
ECQ, MECQ, GCQ, repeat. It’s a pattern we have all become so accustomed to that it almost doesn’t even surprise us when our lifestyles shift so rapidly over and over. About 18 months into the pandemic, Metro Manila still somehow resembles its old self — bustling with people, developments being put up left and right, oh and …
OOH Media Is Breaking Barriers, Even During A Pandemic Read More »
Remember when we all thought COVID would only last a month? Yup, we’ve all been there. But unlike many of us, companies and industries across the world knew it wasn’t just a seasonal thing — they knew it would become what we know today as the new normal. This is exactly why the OOH industry made …
How Out-of-Home Media Continues To Rise Above The Pandemic Read More »
Out of Home Media Is Making A Huge Comeback This 2021 — Here’s Why Ah, 2020. What should have been a hopeful, inspiring, and legendary year for all of us ended up turning into just that. Hopeful. Inspiring. Legendary. But for unexpectedly awful reasons. The emergence of COVID-19 saw many industries adapt to the new normal. …
Out of Home Media Is Making A Huge Comeback This 2021 — Here’s Why Read More »
Best Local OOH Practices: Pandemic Series It’s no surprise that COVID-19 has negatively affected many industries across Metro Manila, but it also gave many brands opportunities to grow. Pre-pandemic times meant overpopulated cities with people spending countless hours stuck in traffic every single day. That meant millions of Filipinos seeing advertisements day in and day …
With the various types of advertising available to brands and businesses nowadays, product or service promotions still heavily rely on outdoor advertising. Here are some reasons why.
Pairing out-of-home (OOH) ads with a mobile marketing campaign can make a significant difference in your sales. Let’s talk about the five benefits of integrating an outdoor and mobile strategy.
The new normal pertains to how people are navigating life amid COVID-19. How will the new normal change the way your customers behave? Find out below.
The pandemic has brought new challenges to the OOH media and advertising world. Below, let’s look at some of the changes happening in the industry and what it means for businesses.
When it comes to your outdoor advertisements, color is used to express the traits, moods, and characteristics of your brand. If you want to learn more about how you can maximize the use of colors, you’ve come to the right place! Check this infographic out for more details.
QBF is an OUT OF HOME EDA and MOBILE ADVERTISING specialist group, with founders who have been in the industry since 2005. We have always tried to find ways to keep OOH relevant by finding ways to bring data driven media plans. We have always taken pride in trying to present client specific solutions rather than generic agency “products”. With the integration of Mobile Advertising to our services, our goal is to become EXPERTS in reaching audiences that are on the move, creating (in its truest sense) a comprehensive OUT OF HOME advertising strategy.