Busy highway in the Philippines with cars, a bus, and a jeepney driving underneath an overpass and multiple billboards advertising different products and services.

Rethinking Out-of-Home in the Philippines

I daresay that 2016 will mark a turning point for the OOH in the Philippines. Many things have been happening around the industry that will invite players to rethink their business — perhaps even question the very viability of staying in it.

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