Best Local OOH Practices: Pandemic Series
Best Local OOH Practices: Pandemic Series It's no surprise that COVID-19 has negatively affected many industries across Metro Manila, but it also gave many brands opportunities to grow. Pre-pandemic times meant overpopulated cities with people spending countless hours...
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The Secret to the Success of Outdoor Advertising Over the Years
With the various types of advertising available to brands and businesses nowadays, product or service promotions still heavily rely on outdoor advertising. Here are some reasons why.
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5 Benefits of Combining Outdoor and Mobile Advertising
Pairing out-of-home (OOH) ads with a mobile marketing campaign can make a significant difference in your sales. Let’s talk about the five benefits of integrating an outdoor and mobile strategy.
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The New Normal: How Will COVID-19 Affect the Outdoor Lifestyle of Filipinos?
The new normal pertains to how people are navigating life amid COVID-19. How will the new normal change the way your customers behave? Find out below.
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How OOH Advertising is Changing Amid a Pandemic
The pandemic has brought new challenges to the OOH media and advertising world. Below, let’s look at some of the changes happening in the industry and what it means for businesses.
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Mix and Match: The Importance of Colors in Outdoor Advertising
When it comes to your outdoor advertisements, color is used to express the traits, moods, and characteristics of your brand. If you want to learn more about how you can maximize the use of colors, you’ve come to the right place! Check this infographic out for more details.
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How to Avoid These Outdoor Advertising Mistakes in the Philippines
Just like any advertising and marketing strategy, outdoor advertising like billboards requires research and preparation. Failure to do so can lead to mistakes in design and set-up, reducing its success. Here are just a few of them.
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Airports and OOH Advertising : A Perfect Match
Airports and OOH Advertising : A Perfect Match If you think back to the last time you were at an airport, you’ll realize that a big chunk of your time was spent waiting – waiting to check-in, waiting at security checks, waiting at the gate to board, waiting for your...
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Amplifying OOH with Location-Based Targeting
Amplifying OOH with Location-Based Targeting Advertising today is racing towards finding the most personal and targeted ways of serving content. In the cluttered world of online and offline advertising, advertisers find that the best way to stand out is to seem as...
read moreIs OOH Media still relevant today?
Is OOH Still Relevant Today? The meteoric rise of digital advertising within the last 5 years has made companies take a deep look at their marketing plans, looking at what they might have to phase out in exchange for the sexy, new trappings of advertising online....
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