How OOH Advertising is Changing Amid a Pandemic
The pandemic has brought new challenges to the OOH media and advertising world. Below, let’s look at some of the changes happening in the industry and what it means for businesses.
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Mix and Match: The Importance of Colors in Outdoor Advertising
When it comes to your outdoor advertisements, color is used to express the traits, moods, and characteristics of your brand. If you want to learn more about how you can maximize the use of colors, you’ve come to the right place! Check this infographic out for more details.
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How to Avoid These Outdoor Advertising Mistakes in the Philippines
Just like any advertising and marketing strategy, outdoor advertising like billboards requires research and preparation. Failure to do so can lead to mistakes in design and set-up, reducing its success. Here are just a few of them.
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Airports and OOH Advertising : A Perfect Match
Airports and OOH Advertising : A Perfect Match If you think back to the last time you were at an airport, you’ll realize that a big chunk of your time was spent waiting – waiting to check-in, waiting at security checks, waiting at the gate to board, waiting for your...
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Amplifying OOH with Location-Based Targeting
Amplifying OOH with Location-Based Targeting Advertising today is racing towards finding the most personal and targeted ways of serving content. In the cluttered world of online and offline advertising, advertisers find that the best way to stand out is to seem as...
read moreIs OOH Media still relevant today?
Is OOH Still Relevant Today? The meteoric rise of digital advertising within the last 5 years has made companies take a deep look at their marketing plans, looking at what they might have to phase out in exchange for the sexy, new trappings of advertising online....
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Billboards That Sent Filipino Netizens Abuzz
In an age where digital advertising is the platform upon which brands battle it out for audiences’ attention, OOH is still in the running when it comes to stirring up the social media pot for Filipinos. The Straits Times reported details of a study conducted by the...
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6 Savvy Uses of Digital That Made Out-of-Home Ads Stand Out in 2017
Check out 2017's best cases of the synchronicity between DIGITAL and OUT-OF-HOME media compiled by ADWEEK.
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Out of Home and Out of This World: The Science Fiction Future of OOH
Out of Home (OOH) has a lot to live up to. Thanks to the sweeping, cinematic landscapes that have been relayed from the minds of science fiction writers and etched into film..
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Rethinking Out-of-Home in the Philippines
I daresay that 2016 will mark a turning point for the OOH in the Philippines. Many things have been happening around the industry that will invite players to rethink their business — perhaps even question the very viability of staying in it.
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