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Airports and OOH Advertising : A Perfect Match

Airports and OOH Advertising : A Perfect Match

Airports and OOH Advertising : A Perfect Match   If you think back to the last time you were at an airport, you’ll realize that a big chunk of your time was spent waiting – waiting to check-in, waiting at security checks, waiting at the gate to board, waiting for your...

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Amplifying OOH with Location-Based Targeting

Amplifying OOH with Location-Based Targeting

Amplifying OOH with Location-Based Targeting   Advertising today is racing towards finding the most personal and targeted ways of serving content. In the cluttered world of online and offline advertising, advertisers find that the best way to stand out is to seem as...

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Is OOH Media still relevant today?

Is OOH Still Relevant Today?  The meteoric rise of digital advertising within the last 5 years has made companies take a deep look at their marketing plans, looking at what they might have to phase out in exchange for the sexy, new trappings of advertising online....

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Billboards That Sent Filipino Netizens Abuzz

Billboards That Sent Filipino Netizens Abuzz

In an age where digital advertising is the platform upon which brands battle it out for audiences’ attention, OOH is still in the running when it comes to stirring up the social media pot for Filipinos. The Straits Times reported details of a study conducted by the...

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