OOH Media Is Breaking Barriers, Even During A Pandemic
ECQ, MECQ, GCQ, repeat. It's a pattern we have all become so accustomed to that it almost doesn't even surprise us when our lifestyles shift so rapidly over and over. About 18 months into the pandemic, Metro Manila still somehow resembles its old self — bustling with...
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How Out-of-Home Media Continues To Rise Above The Pandemic
Remember when we all thought COVID would only last a month? Yup, we've all been there. But unlike many of us, companies and industries across the world knew it wasn't just a seasonal thing -- they knew it would become what we know today as the new normal. This is...
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Out of Home Media Is Making A Huge Comeback This 2021 — Here’s Why
Out of Home Media Is Making A Huge Comeback This 2021 — Here's Why Ah, 2020. What should have been a hopeful, inspiring, and legendary year for all of us ended up turning into just that. Hopeful. Inspiring. Legendary. But for unexpectedly awful reasons. The emergence...
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Best Local OOH Practices: Pandemic Series
Best Local OOH Practices: Pandemic Series It's no surprise that COVID-19 has negatively affected many industries across Metro Manila, but it also gave many brands opportunities to grow. Pre-pandemic times meant overpopulated cities with people spending countless hours...
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The Secret to the Success of Outdoor Advertising Over the Years
With the various types of advertising available to brands and businesses nowadays, product or service promotions still heavily rely on outdoor advertising. Here are some reasons why.
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5 Benefits of Combining Outdoor and Mobile Advertising
Pairing out-of-home (OOH) ads with a mobile marketing campaign can make a significant difference in your sales. Let’s talk about the five benefits of integrating an outdoor and mobile strategy.
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The New Normal: How Will COVID-19 Affect the Outdoor Lifestyle of Filipinos?
The new normal pertains to how people are navigating life amid COVID-19. How will the new normal change the way your customers behave? Find out below.
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How OOH Advertising is Changing Amid a Pandemic
The pandemic has brought new challenges to the OOH media and advertising world. Below, let’s look at some of the changes happening in the industry and what it means for businesses.
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Mix and Match: The Importance of Colors in Outdoor Advertising
When it comes to your outdoor advertisements, color is used to express the traits, moods, and characteristics of your brand. If you want to learn more about how you can maximize the use of colors, you’ve come to the right place! Check this infographic out for more details.
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How to Avoid These Outdoor Advertising Mistakes in the Philippines
Just like any advertising and marketing strategy, outdoor advertising like billboards requires research and preparation. Failure to do so can lead to mistakes in design and set-up, reducing its success. Here are just a few of them.
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