MT. Dew Graffiti Ads

Mt. Dew (Pepsi Brand) always challenges us to go above and beyond what is available. The task was to emulate the “rebellious” vibe of a skateboarder, but do it in a highly regulated and densely populated area – MAKATI CBD. QBF came up with the idea to have these creative “grafitti” installations at the Makati Underpasses, which was welcomed by LGU as a nice way to liven up the otherwise dull area of the CBD.