AIA Philippines: Brand Re-Launch

When one sees the letters “AIA”, we know we’ve seen it before somewhere but could never really put a pin onto who they are. We’ve seen them on football jerseys, on big sporting events, etc…but need to know more. This is the challenge AIA Philippines faces in this market, and they immediately understood the power of great OOH and what role it can serve in re-introducing themselves to this market, with authority. QBF did this for them with some great billboards, and a fantastic looking BUS ad that plies around BGC! If you see that hot pink bus in 5th avenue, that was us!