As the Philippines continues its infrastructure boom, new roads and transport hubs are reshaping mobility—and with it, the landscape of Out-of-Home (OOH) advertising. These projects are creating unprecedented visibility for brands, opening up prime sightlines for billboards, digital displays, and transit advertising.
Here are ten future developments that will redefine OOH opportunities across the country.
1. New Manila International Airport (Bulacan)
The upcoming NMIA is set to become the country’s largest airport and a new northern gateway. With massive daily traffic projections, its surrounding access roads and terminals will offer unparalleled OOH exposure.
Learn more: https://sanmiguel.aerocity.com.ph/nmia-project
2. Metro Manila Subway Project
The first-ever subway system in the Philippines, connecting Quezon City to NAIA, is already transforming key urban corridors. Stations, portals, and construction zones are hot zones for transit and roadside OOH placements.
Learn more: https://dotr.gov.ph/railway-sector/
3. North-South Commuter Railway (NSCR)
The NSCR will link Clark to Calamba, integrating multiple major cities and business hubs. With 35 stations and new transport-oriented developments, this corridor will become one of the most brand-visible rail routes in the region.
Learn more: https://nscr.com.ph/about
4. NLEX-SLEX Connector Road
This elevated expressway will cut through the metro, linking two major tollways. Its flyovers and on/off ramps provide new eye-level zones for both static and digital billboards targeting motorists and commuters.
Learn more: https://www.dpwh.gov.ph/dpwh/news/31638
5. Cavite-Laguna Expressway (CALAX)
Spanning 45 kilometers, CALAX connects key industrial, commercial, and residential zones in the south. With smoother travel and more predictable traffic flow, it enhances the value of high-visibility roadside OOH sites.
Learn more: https://www.dpwh.gov.ph/dpwh/PPP/projs/cala
6. Cebu-Cordova Link Expressway (CCLEX) Expansion
Following the success of CCLEX, further expansions and nearby developments are creating a new skyline for Cebu’s coastal corridor—an emerging frontier for OOH.
Learn more: https://cclex.com.ph/
7. Mindanao Railway Project
Set to connect key Mindanao cities, this railway will drive urban growth in previously underdeveloped areas—opening up fresh opportunities for regional OOH placements.
Learn more: https://eia.emb.gov.ph/wp-content/uploads/2020/09/MRP-ESP-English.pdf
8. Makati Subway Project
A fully private-sector initiative, the Makati Subway will connect major CBDs and commercial districts underground. Its entrances and construction zones already present strategic OOH visibility points.
Learn more: https://www.makati.gov.ph/content/news/8308
9. South East Metro Manila Expressway (SEMME / Skyway Stage 4)
Stretching from Taguig to Batasan, SEMME will decongest EDSA and C5 while creating new high-traffic zones for brands to dominate through elevated billboard spaces.
Learn more: https://www.dpwh.gov.ph/dpwh/sites/default/files/ppp/17_semme_c6_nov2025.pdf
10. Bataan-Cavite Interlink Bridge
Once complete, this 32-kilometer bridge will be one of Southeast Asia’s longest. Its on-ramps, viewing decks, and approach roads will become iconic OOH landmarks in themselves.
Learn more: https://www.dpwh.gov.ph/dpwh/news/27970
Each of these projects represents not just progress in mobility, but also in visibility. As new highways, subways, and airports emerge, so do high-impact OOH opportunities that brands can leverage for years to come.
