Out of Home (OOH) has a lot to live up to. Thanks to the sweeping, cinematic landscapes that have been relayed from the minds of science fiction writers and etched into film history, OOH advertising forms as much a part of society’s collective vision of the future as robots and flying cars.
Over the years, cinema has projected and predicted a time when we will move through increasingly connected smart cities that form a living canvas for ever-more sophisticated, engaging and dramatic digital brand messages.
Arguably the most iconic and enduring of these visions is the one created in 1982 by Ridley Scott in Blade Runner. Set in a dystopian Los Angeles in 2019, bounty hunter Rick Deckard, played by Harrison Ford, is tasked with hunting down replicants in a high-tech world where boundaries between human and machine have blurred, calling into question the very nature of reality and our perception of it.
Franco Alvarez is the Founder and CEO of Quick Brown Fox, an independent media group specializing in Out-of-Home (OOH) and Experiential Media strategy and implementation. With a career rooted in world-renowned media conglomerate GroupM (WPP), Franco brings a deep understanding of client needs and high-level media strategy.
At Quick Brown Fox, Franco leads client acquisition and management, business development, strategic partnerships, and revenue generation. He has worked with top-tier clients including HSBC Philippines, AIA Philippines, Pepsi Philippines, Omnicom Media Group Philippines, Sunnies Inc., and Netflix, as well as international accounts across Singapore, Indonesia, Hong Kong, and Malaysia.
Franco’s expertise spans the full spectrum of media planning and execution, giving him a unique perspective on delivering measurable results for both local and global brands. His leadership philosophy focuses on building long-term client relationships, fostering strategic partnerships, and creating innovative campaigns that maximize audience engagement.
Passionate about driving the growth of independent media in the Philippines, Franco continues to shape Quick Brown Fox into a trusted partner for advertisers seeking cutting-edge OOH and experiential media solutions.
Connect with Franco Alvarez on LinkedIn