Amplifying OOH with Location-Based Targeting Advertising today is racing towards finding the most personal and targeted ways of serving content. In the cluttered world of online and offline advertising, advertisers find that the best way to stand out is to seem as if their ads are speaking specifically to each person. OOH advertising is […]
Amplifying OOH with Location-Based Targeting Read More »
Is OOH Still Relevant Today? The meteoric rise of digital advertising within the last 5 years has made companies take a deep look at their marketing plans, looking at what they might have to phase out in exchange for the sexy, new trappings of advertising online. ZenithOptimedia anticipated that the growth of 13.5% would make
Is OOH Media still relevant today? Read More »
In an age where digital advertising is the platform upon which brands battle it out for audiences’ attention, OOH is still in the running when it comes to stirring up the social media pot for Filipinos. The Straits Times reported details of a study conducted by the Boston Consulting Group, stating that Filipinos in Manila
Billboards That Sent Filipino Netizens Abuzz Read More »
Check out 2017’s best cases of the synchronicity between DIGITAL and OUT-OF-HOME media compiled by ADWEEK.
6 Savvy Uses of Digital That Made Out-of-Home Ads Stand Out in 2017 Read More »
Out of Home (OOH) has a lot to live up to. Thanks to the sweeping, cinematic landscapes that have been relayed from the minds of science fiction writers and etched into film..
Out of Home and Out of This World: The Science Fiction Future of OOH Read More »
I daresay that 2016 will mark a turning point for the OOH in the Philippines. Many things have been happening around the industry that will invite players to rethink their business — perhaps even question the very viability of staying in it.
Rethinking Out-of-Home in the Philippines Read More »
With more than 13m UK households now paying subscriptions to access a greater choice of TV and online content, the competition has never been fiercer. Virgin Media wanted to build awareness for their new “Big Kahuna” bundle of communications services.
Ad agencies and art directors are continually thinking of new and innovative ways to use billboard advertising to grab the attention and imagination of their target audience.
40 traffic-stopping examples of billboard advertising Read More »
As the UK collectively looked into the sky to witness the partial solar eclipse, Mondelēz International’s playfully created its own total eclipse across a number of different media outlets for one of its most well-known biscuit brands, Oreo.
World-class illustrators and craftsmen were deployed to transform a filming location for Game of Thrones in Northern Ireland – a 400-year-old attraction called The Dark Hedges. After the site was devastated by a storm, the remaining wood was crafted into bespoke doors, each depicting an episode from the sixth series of the fantasy show. This won a
Top 10 outdoor ads of 2016 Read More »
QBF is an OUT OF HOME MEDIA specialist company, with founders who have been in the industry since 2005. We have always tried to keep OOH relevant by finding ways to bring data driven and audience based media plans. We take pride in presenting client specific solutions rather than generic agency “products” whenever we are briefed with OOH requirements. With the integration of Mobile Advertising and Programmatic Digital OOH to our services, our promise is goal is to reach audiences that are on the move, creating a comprehensive OUT OF HOME advertising strategy.