CHINABANK: Focused on You!
- PROJECT DESCRIPTION
Chinabank, one of the country’s most trusted banking brands, had a major rebranding campaign for 2024. A refreshed logo, a new beautiful face, and a reminder of their commitment to their clientelle. Thru their AOR, QBF was tasked to find an impressive site which was not only strategic, but also fit for the budget they allocated. This empty wall of a side of a building did the trick! Chinabank was more than happy to have their own iconic OOH spot, and decided to extend from a short term campaign decided to make this a more permanent fixture.
- PROJECT SPECIFICATIONS
Format: BUILDING WALL FACADE MURAL
Location: EDSA – PASAY, Metro Manila
Inclusions: Media Placement, Building lease negotiation, production and installation, off-site illumination