EDSA BUS ADVERTISING: Asia Brewery Inc.

EDSA is definitely the main artery of Metro Manila. And although blockages are an everyday thing, blood still steadily flows thru this vein. The EDSA BUS is the only major mass transportation option on ground, and this is why BUS ADS are such a strategic OOH option in creating mass awareness. Problem is, it is quite difficult to deal with multiple bus operators in implementing a synchronized and seamless bus advertising campaign. QBF handled all these for beverage giant, ASIA BREWERY INC. for their 12 month long campaign.