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Out of Home (OOH) has a lot to live up to. Thanks to the sweeping, cinematic landscapes that have been relayed from the minds of science fiction writers and etched into film..

I daresay that 2016 will mark a turning point for the OOH in the Philippines. Many things have been happening around the industry that will invite players to rethink their business — perhaps even question the very viability of staying in it.