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Billboards That Sent Filipino Netizens Abuzz

Billboards That Sent Filipino Netizens Abuzz

In an age where digital advertising is the platform upon which brands battle it out for audiences’ attention, OOH is still in the running when it comes to stirring up the social media pot for Filipinos. The Straits Times reported details of a study conducted by the...

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Rethinking Out-of-Home in the Philippines

Rethinking Out-of-Home in the Philippines

I daresay that 2016 will mark a turning point for the OOH in the Philippines. Many things have been happening around the industry that will invite players to rethink their business — perhaps even question the very viability of staying in it.

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