QBF was tasked to create a feel of brand domination in one of the more visited malls in Metro Manila. Due to the lack of options, QBF suggested other installations that would address the brief and would not disturb the traffic flow of the mall. Focus here is to INTERCEPT rather than INTERRUPT, and client was very happy with the outcome.

Format: In-Mall installations
Location: Eastwood City Mall
Inclusions: Creative re-layout, production, installation, permit acquisition and placement