Remember when we all thought COVID would only last a month? Yup, we’ve all been there. But unlike many of us, companies and industries across the world knew it wasn’t just a seasonal thing — they knew it would become what we know today as the new normal. This is exactly why the OOH industry made […]
How Out-of-Home Media Continues To Rise Above The Pandemic Read More »
Out of Home Media Is Making A Huge Comeback This 2021 — Here’s Why Ah, 2020. What should have been a hopeful, inspiring, and legendary year for all of us ended up turning into just that. Hopeful. Inspiring. Legendary. But for unexpectedly awful reasons. The emergence of COVID-19 saw many industries adapt to the new normal.
Out of Home Media Is Making A Huge Comeback This 2021 — Here’s Why Read More »
Best Local OOH Practices: Pandemic Series It’s no surprise that COVID-19 has negatively affected many industries across Metro Manila, but it also gave many brands opportunities to grow. Pre-pandemic times meant overpopulated cities with people spending countless hours stuck in traffic every single day. That meant millions of Filipinos seeing advertisements day in and day
Best Local OOH Practices: Pandemic Series Read More »
With the various types of advertising available to brands and businesses nowadays, product or service promotions still heavily rely on outdoor advertising. Here are some reasons why.
The Secret to the Success of Outdoor Advertising Over the Years Read More »
Pairing out-of-home (OOH) ads with a mobile marketing campaign can make a significant difference in your sales. Let’s talk about the five benefits of integrating an outdoor and mobile strategy.
5 Benefits of Combining Outdoor and Mobile Advertising Read More »
The new normal pertains to how people are navigating life amid COVID-19. How will the new normal change the way your customers behave? Find out below.
The New Normal: How Will COVID-19 Affect the Outdoor Lifestyle of Filipinos? Read More »
The pandemic has brought new challenges to the OOH media and advertising world. Below, let’s look at some of the changes happening in the industry and what it means for businesses.
How OOH Advertising is Changing Amid a Pandemic Read More »
When it comes to your outdoor advertisements, color is used to express the traits, moods, and characteristics of your brand. If you want to learn more about how you can maximize the use of colors, you’ve come to the right place! Check this infographic out for more details.
Mix and Match: The Importance of Colors in Outdoor Advertising Read More »
Just like any advertising and marketing strategy, outdoor advertising like billboards requires research and preparation. Failure to do so can lead to mistakes in design and set-up, reducing its success. Here are just a few of them.
How to Avoid These Outdoor Advertising Mistakes in the Philippines Read More »
Airports and OOH Advertising : A Perfect Match If you think back to the last time you were at an airport, you’ll realize that a big chunk of your time was spent waiting – waiting to check-in, waiting at security checks, waiting at the gate to board, waiting for your luggage. According to Airport
Airports and OOH Advertising : A Perfect Match Read More »
QBF is an OUT OF HOME MEDIA specialist company, with founders who have been in the industry since 2005. We have always tried to keep OOH relevant by finding ways to bring data driven and audience based media plans. We take pride in presenting client specific solutions rather than generic agency “products” whenever we are briefed with OOH requirements. With the integration of Mobile Advertising and Programmatic Digital OOH to our services, our promise is goal is to reach audiences that are on the move, creating a comprehensive OUT OF HOME advertising strategy.