Compared to the early days of the pandemic, the advertising industry has come a long way. 2021 helped marketers break the usual cliches of advertising and connect to the consumers through creative, interactive, and empathetic OOH messaging. We’ve seen several campaigns and different brands that thrived throughout a very challenging year. We’ve come up with a […]
TOP OOH ADS OF 2021 Read More »
If there’s one thing this pandemic taught us in the industry, it is the deeper meaning behind the word ADAPTABILITY. With the daily changes in consumers’ demands, the Out-Of-Home industry continues to adapt and remain relevant even under the “new normal”. For most businesses, this pandemic has become an opportunity to recalibrate strategies on how
TOP 3 REASONS WHY YOU SHOULD INVEST IN OOH MEDIA Read More »
ECQ, MECQ, GCQ, repeat. It’s a pattern we have all become so accustomed to that it almost doesn’t even surprise us when our lifestyles shift so rapidly over and over. About 18 months into the pandemic, Metro Manila still somehow resembles its old self — bustling with people, developments being put up left and right, oh and
OOH Media Is Breaking Barriers, Even During A Pandemic Read More »
Remember when we all thought COVID would only last a month? Yup, we’ve all been there. But unlike many of us, companies and industries across the world knew it wasn’t just a seasonal thing — they knew it would become what we know today as the new normal. This is exactly why the OOH industry made
How Out-of-Home Media Continues To Rise Above The Pandemic Read More »
Out of Home Media Is Making A Huge Comeback This 2021 — Here’s Why Ah, 2020. What should have been a hopeful, inspiring, and legendary year for all of us ended up turning into just that. Hopeful. Inspiring. Legendary. But for unexpectedly awful reasons. The emergence of COVID-19 saw many industries adapt to the new normal.
Out of Home Media Is Making A Huge Comeback This 2021 — Here’s Why Read More »
Best Local OOH Practices: Pandemic Series It’s no surprise that COVID-19 has negatively affected many industries across Metro Manila, but it also gave many brands opportunities to grow. Pre-pandemic times meant overpopulated cities with people spending countless hours stuck in traffic every single day. That meant millions of Filipinos seeing advertisements day in and day
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With the various types of advertising available to brands and businesses nowadays, product or service promotions still heavily rely on outdoor advertising. Here are some reasons why.
The Secret to the Success of Outdoor Advertising Over the Years Read More »
Pairing out-of-home (OOH) ads with a mobile marketing campaign can make a significant difference in your sales. Let’s talk about the five benefits of integrating an outdoor and mobile strategy.
5 Benefits of Combining Outdoor and Mobile Advertising Read More »
The new normal pertains to how people are navigating life amid COVID-19. How will the new normal change the way your customers behave? Find out below.
The New Normal: How Will COVID-19 Affect the Outdoor Lifestyle of Filipinos? Read More »
The pandemic has brought new challenges to the OOH media and advertising world. Below, let’s look at some of the changes happening in the industry and what it means for businesses.
How OOH Advertising is Changing Amid a Pandemic Read More »
QBF is an OUT OF HOME MEDIA specialist company, with founders who have been in the industry since 2005. We have always tried to keep OOH relevant by finding ways to bring data driven and audience based media plans. We take pride in presenting client specific solutions rather than generic agency “products” whenever we are briefed with OOH requirements. With the integration of Mobile Advertising and Programmatic Digital OOH to our services, our promise is goal is to reach audiences that are on the move, creating a comprehensive OUT OF HOME advertising strategy.